HiFi Geek

ACHEIVEMENTS OF GOOGLE

Though their main interest is in web arena but still, Google experimented with other radio and print publications that allows Google to combine the Internet and radio by laser-focusing on consumers’ preferences. Along with this, Google also sold advertisements in offline newspapers and magazines and have filled unsold space in the newspaper normally been used for in-house advertisements.

Google launched “Ad sense for Mobile” that is a service for its partners so that they can monetize their mobile sites through placement of text ads of mobiles.

BUYING OTHER SITES

Google has done a lot of acquisitions with many companies that are as under:

Google had acquired a company called “Keyhole, Inc.” that developed a product “Earth Viewer” later renamed by Google as Google Earth in 2005.

A measure map was sold by a software company Adaptive Path that was a statistics application to Google. Though, the registration to this service has been temporarily disabled since 6th April 2006.

Google acquired the site “You Tube for a price of US$1.65 billion in stock and also revealed that it had even acquired Jot Spot that developed the WiKi technology for collaborative sites.

Google had also bought Double-Click for US$3.1 billion.

Google had also signed a contract to buy up enterprise messaging security and Posting.

Google also acquired the site of mobile networking called Zingku.mobi so that it could provide people with worldwide access directly to Google applications with the result that the information that they need and want was retrieved by the mobile devices.

COLLABORATIONS WITH OTHER COMPANIES

Google entered into a contract with NASA Ames Research Center for building 1000000 square feet of offices and work on projects having large scale data management, distributed computing, nanotechnology and space industry.

Google entered into collaboration with Sun Microsystems to help share and distribute technologies of one another.

To enhance their video services, the company even went in partnership with AOL of Time Warner.

Google invested in .mobi that is a top domain for mobiles, in junction with many companies like Microsoft, Nokia and Ericsson.

Google entered into contract with Fox Media of News Corporation for a sum of US$900 million so that they cold provide search and advertise on the social networking site, MySpace.

It developed a partnership with GeoEye so that they could get a satellite with high resolution imagery.