HiFi Geek

GOOGLE

ABOUT GOOGLE

Google is a American Public corporation founded in Menlo Park, California on 4th September 1998 by Sergey Brin and Larry Page. Its headquarters are located at Googleplex, Mountain View, United States and California. Its chairman is Dr. Eric E. Schmidt, Serget Brin as the technology President and Larry Page as the Products President. It earns its revenue from advertising related to its internet search, email, online mapping, office productivity, social networking and video sharing services of selling advertising free versions of technologies.

HISTORY OF THE GOOGLE

Google began in January 1996 by Larry Page joined by Sergey Brin, two students of Ph.D. at Stanford University in California. They hypothesized that a search engine analyzing the relationship between websites produces better ranking of results than the existing techniques. They nicknamed their search engine as “Backrub” the system checked back links to estimate the importance of a site. Convinced that the pages with the important links had to be relevant pages associated with the search. On 15th September 1997, the domain google.com from google.stanford.edu. was changed and the company was incorporated as Google Inc. on 4th September 1998 at a garage in Menlo Park.

The investment of the new company amounted to US$1.1 million, including a US$100,000.Outgrowing to two other sites, the company leased a complex in Mountain View at 1600 Amphitheatre Parkway from Silicon Graphics (SGI) in 2003. The company remained at this location ever since known as the Googolplex. In 2006, Google bought the property from SGI for US$319 million.

Its search engine attracted the growing number of Internet users liking its simple design and usability. Google soon began selling advertisements associated with search keywords. They had text-based ads so that they could maintain an uncluttered page design and maximize page loading speed. Keywords were sold based on a combination of price bid and click through, with bidding starting at US$.05 per click pioneered by Goto.com that became an Idea lab spin off and was the first company providing a pay-for-placement search service.